Blog Archive

12-05-17

Eastern Motors Commercial w/ Ray Lewis (Rips Tire Off A Vehicle)

It’s time for another Throwback Thursday Clip of the Week. In this week’s commercial, we have Baltimore’s very own Ray Lewis aka Inspector 52. Lewis played for the Baltimore Ravens as a linebacker for 17 years. He wasn’t born in Baltimore but the city still claims him as their own since he has done so much for football as well as the community. Easterns also has strong ties in Baltimore having a location in Rosedale, Maryland which is just outside of the city. It only made sense to bring Lewis on board and show the people of the DC, Maryland, and Virginia community that two strong forces can come together and create magic. Lewis starred in a series of commercials including this one being referred to as “Inspector 52”. The reason for this is because in each clip he is inspecting a certain part of a vehicle to show the vigorous inspection that vehicles from Easterns go through before they even make it to the lot.

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11-15-17

Throwback Thursday Clip of the Week – Eastern Motors “Make It Rain” Commercial w/ Fat Joe

It’s time again for the Throwback Thursday Clip of the Week. Easterns went with a Grammy nominated rapper for this commercial by the name of Fat Joe. Many know of Fat Joe from his notable hits, “Lean Back”, “Make It Rain”, and most recently “All The Way Up”. Aside from Biz Markie, Fat Joe is the only other rapper that has had his own Easterns commercial. They chose to base the commercial around his hit at the time which was “Make It Rain” featuring Lil Wayne. In the commercial, Fat Joe jokes with the salesman about the wipers not working. The salesman jokes back with Fat Joe about making it rain while having Fat Joe’s song playing in the background. Genius! Easterns was able to snag Fat Joe very soon after the song released back in 2007. According to Recording Industry Association of America (RIAA), “Make It Rain” went platinum selling over 1 millon records. Fat Joe also always made it known that he had a love for cars so it made perfect sense to collaborate. The people of the DC, Maryland, and Virginia community welcomed Fat Joe with open arms when they saw that he was on board with Easterns. Watch this clip to see Fat Joe and Easterns making history.

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08-03-17

Throwback Thursday Clip of the Week – Eastern Motors Commercial w/ Larry Michael (The Voice of the Washington Redskins)

It’s that time of the week again! It’s time for our Throwback Thursday Clip of the Week from Easterns Automotive Group. This commercial clip includes someone with a very special voice in the DC, Maryland, and Virginia community. Larry Michael, also known as “The Voice of the Washington Redskins” has one of the most distinct voices that you could ever hear. Since the Redskins hired him in 2005, Michael has been a household name to fans of the team throughout the area. The fact that he was a native of the area, growing up in Silver Spring, Maryland only made people love him more. As a broadcaster, Larry has always done a good job of carving out a lane for himself setting himself apart from the competition. Easterns has always had a great relationship with the Redskins organization as well as the players individually. Everyone thought that it would be a great idea for Easterns and Michael to team up to create magic. The voice of Larry Michael has credibility so by him discussing Easterns and what they bring to the automotive industry in the DMV area was brilliant. Typically Easterns commercials are funny and silly but this time Michael added a sense of seriousness to the brand to convey the message that Easterns is really a quality brand that is breaking barriers in the community. Watch the commercial clip below, Enjoy!

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07-27-17

Throwback Thursday Clip of the Week – Eastern Motors Jingle Commercial w/ Ray Lewis, LaVar Arrington, and Clinton Portis

This week we have a special Throwback Thursday Clip of the Week from Easterns. This clip is a jingle commercial that was shot back in 2007 starring Ray Lewis, LaVar Arrington, and Clinton Portis. This is single-handedly the most well known Easterns commercial to date having over one million combined views on YouTube, Twitter, and Facebook. During the time that the commercial was filmed, both Arrington and Portis were playing for the Washington Ravens while Ray Lewis was playing for the Baltimore Ravens. These three coming together was a perfect way to unify the DC, Maryland, and Virginia community by highlighting players from both teams to come together to sing along, have fun, and represent a great brand. Easterns was one of the very first used car dealers both locally and nationally to have professional athletes in their commercials singing and dancing. These commercials because a part of people’s lives because it was one of the very few times that they were able to see some of their favorite athletes out of their normal serious and stern football characters. Many brands and companies have been influenced by marketing behind Easterns because they finally saw something that worked. We hope that you enjoy this clip! Feel free to sing along.

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07-13-17

Throwback Thursday Clip of the Week – Eastern Motors Jingle Commercial w/ Kevin Pollak

We’re back again for another Throwback Thursday Clip of the Week. The star of this particular clip from the past is Kevin Pollak. Pollak is an American actor, comedian, and impressionist from San Francisco, California. To date, he is most known for his signature impressions of Christopher Walken, Alan Arkin, Robert De Niro, and Eddie Murphy just to name a few. Pollak was in also in several hit movies such as Dr. Dolittle 2, War Dogs, and The Unusual Suspects. Television is also his resume. Throughout his career, he has been viewed by people as such a funny guy with a great sense of humor. Being that Easterns is a brand that also represents fun with their jingle; they thought that having Pollak on board would be a no brainer. The good thing is that when we arrived to the set, he came with the same warm and silly energy that he translates through his work. The shoot was a blast! Pollak is truly a character and an awesome yet fun person to be around. He got into the Mercedes-Benz and put his own spin on the Easterns jingle by adding his funny faces and hand gestures. Commercials like this are what separates Easterns from other car dealerships in the DC, Maryland, and Virginia area. Easterns is always able to see and think outside the box. This commercial was one for the books!

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06-29-17

Throwback Thursday Clip of the Week – Eastern Motors Commercial Skit w/ Jason Campbell and Chris Cooley

It’s that time of the week! We are back to bring you another Throwback Thursday Clip of Week from Easterns Automotive Group. For this commercial, Easterns recruited NFL stars Jason Campbell and Jason Cooley during their time playing football for the Washington Redskins. Usually the talent in the Easterns commercials sings along to the jingle but this time they wanted to try something different. Since both Campbell and Cooley were football players it made perfect sense to do a skit. It made perfect sense that the commercial skit was filmed in the Redskins locker room. The two players exchanged dialogue and went back and fourth about their football skills until Cooley accused Campbell of spending all his time buying cars at Eastern Motors instead of improving his football skills. Campbell didn’t deny his love for Easterns but he did challenge what Cooley said by making Cooley admit that he also loves to drive cars from Easterns as well. After watching the commercial, fans were able to take away that Easterns was the place to go when looking for a car and also how competitive these two are when it comes to the sport that they love.

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06-22-17

Alex Ovechkin Commercial

It seems like these weeks are flying by! We’re back again to bring you another Throwback Thursday clip of the week from Easterns Automotive Group. This commercial is special because Easterns went a different route than they normally do. They recruited NHL hockey player Alexander “Alex” Ovechkin of the Washington Capitals. He comes with an amazing track in the world of hockey. Ovechkin is the 37th player in NHL history to reach 1,000 points with just one team. His role with Easterns turned out to be a match made in heaven. Ovechkin was perfect for the commercial and definitely had so much fun while singing the Easterns jingle. For those who don’t know, Ovechkin is of Russian decent so he has a thick accent when pronouncing words in English. The pronunciation of his words along with his great sense of humor made for an awesome commercial. To this day, fans still repost this commercial on social media calling it one of their favorites. Easterns definitely has a little something for everyone!

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06-14-17

Alfred Morris Eastern Motors Commercial

Easterns Automotive Group is back again this week with another Throwback Thursday clip of the week. In this commercial clip, Alfred Morris got his groove on and sang along with the notorious Easterns jingle. Alfred Morris played in the NFL as a running back with the Washington Redskins from 2012 until 2015. During his time playing, Easterns thought that he would make a good fit to be a part of their movement. This ended up being a smart choice because Morris was able to bring a sense of humor and fun to the Easterns brand. Most athletes don’t like to put that much flavor into their jingle and add funny dance moves but Morris did just that. He knew just how to make his commercial memorable. His impressive dance moves definitely stole the show because he made the Easterns jingle his own. The Easterns jingle commercials provide fans with a glimpse of some of their favorite players off the field. It’s hard to tell a player’s personality on the field but when you get them off the field you can see exactly who they are. People definitely enjoyed seeing Morris in another light.

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06-01-17

Throwback Thursday Clip of the Week – Eastern Motors Jingle Commercial w/ John Witherspoon

Easterns Automotive Group is back again with another Throwback Thursday clip of the week. Starring in the Easterns commercial this week is the one and only actor and comedian, John Witherspoon. John aka “Pops” is most known for his roles in the Friday movies, The Wayans Bros (television show), and The Boondocks (television show). A fun fact is that John is the only person to have roles in all three of the Friday films. He has one of super funny yet distinct voices that anyone can recognize when they hear it.

We caught up with Joel Bassam (The Director of Marketing at Eastern Motors) to discuss this particular clip. “It was only right to have John on board for the Easterns jingle. He was a perfect fit and everyone loves him. It’s evident that he added a touch of fun to the Easterns brand.”

This commercial is an example of one of the few times that Easterns branched out from their typical athlete commercials. This was definitely great to showcase another side of the brand and smart to attract a different demographic that may not have been familiar with Eastern Motors. At Eastern Motors, your job is your credit!

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05-25-17

Throwback Thursday Clip of the Week – Eastern Motors Jingle Commercial w/ Gilbert Gottfried and Brian Orakpo

It’s time for the Throwback Thursday clip of the week! This week, we have a throwback commercial of Gilbert Gottfried and Brian Orakpo. Gilbert Gottfried is both an actor and comedian that is most notable for his sketches on Saturday Night Live (SNL) and his roles in movies such as Problem Child, Problem Child 2, Aladdin. Beverly Hills Cop II, and Dr. Dolittle. At one point, he was also a regular on the television show Hollywood Squares. In addition, Gilbert has had several voice over roles in cartoons, television, movies, and even video games. The voice of Gilbert Gottfried is truly one of a kind so it’s only right that he come on board to have some fun with Eastern Motors. He was joined by Brian Orakpo who was playing for the Washington Redskins during the time of the shoot. These two had great chemistry on screen and gave the audience the perfect balance of funny and cool. There were nonstop laughs on set even in between filming. The Easterns jingle always allows people to loosen up, have fun, and add their own personal flavor to it.

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05-12-17

Throwback Thursday Clip of the Week – Eastern Motors commercial w/ Jason Campbell, Willis McGahee, Santana Moss, & Chief Zee

Over the years, Eastern Motors has been known for their various commercials and collaborations with the players of the Redskins. This particular clip was no different. In this TBT clip, Easterns introduces the now former Washington Redskins players to their audience by giving them each special nicknames. The nicknames were as follows: “The Transformer” (Antwaan Randel El), “The Maestro” (Jason Campbell), “Trouble”(Willis McGahee), “The Moss Factor “(Santana Moss), and “The Chief” (Chief Zee). The commercial shows all of the guys walking up and getting into cars from Eastern Motors. It was great to show that Easterns is a lifestyle and that they have vehicles of all different makes, sizes, and prices to accommodate everyone no matter your financial status. The custom Easterns jerseys worn in this clip by guys are currently framed and hanging in the Easterns Automotive Group corporate office in Sterling, VA. They will forever be a part of the Easterns history. Last year in 2016, Chief Zee passed away so the Easterns decided to post a special message for his fans, friends, and family to let them know how much he was loved, appreciated, and respected by everyone in the Easterns family.

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03-28-17

Eastern Motors Commerical | TBT | Training Camp | Biz Markie | LaVar Arrington

Throwback Thursday Clip of the Week – Easterns Training Camp (Halftime Show) Starring Biz Markie and Lavar Arrington

A new week means a new hilarious throwback clip from Easterns. In this funny video, Biz Markie makes an appearance for the first time. For those who don’t know, Biz Markie is a notable rapper from the 90s with the hit song “Just a Friend” that still plays on the radio today and is actually made VH1’s list of the 100 Greatest Hip-Hop Songs of all time. Biz Markie is seen going crazy over a Ferrari that he sees in the Easterns showroom. Lavar Arrington comes over to assist him and reassures him that he could really have the car if he wanted it because at Easterns, “your job is your credit”. Evidently things worked out for the best. By the end of the clip, Biz is seen jokingly singing the Easterns jingle for Lavar and a few of the salesmen. It’s hilarious skit so be sure to check it out and share on social media!

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03-23-17

Throwback Thursday Clip of the Week – Easterns Training Camp (Day 6) with LaVar Arrington, Carlos Rogers, Clinton Portis, and Sean Taylor

Easterns is a company known for their transparency along with the open and honest communication with customers. Robert Bassam built Easterns Automotive Group on the foundation of providing any and all customers with excellent customer service in the DC, Maryland and Virginia area. In this Throwback Thursday clip of the week, two Easterns employees are shown telling customers the word “no”. Then they are both put in a headlock and told to never tell a customer “no” at Easterns. It is great to see how important Easterns treats customer service! If you are looking for a car dealer that will always go above and beyond, Easterns is the right choice! Easterns is clearly the best branch of car dealerships in the DC, Maryland, and Virginia (DMV) community.

Clinton Portis Commercial | Eastern Motors Commercials | Training Day

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03-16-17

Eastern Motors Commercial | LaVar Arrington | TBT

Every week just keeps getting better with these awesome Throwback Thursday videos. In this clip, LaVar Arrington is seen speaking with a customer about a vehicle. The customer then proceeds to ask a question about the size of the trunk. LaVar calls for a few Easterns to show the customer the trunk of the vehicle. When LaVar opens the trunk, three car salesmen get in to show the customer how much room the trunk really has. The trunk fit 3 people! Easterns did it again with this short skit showing how as a business it is important to always go above and beyond with amazing customer service!

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03-07-17

Throwback Thursday Clip of the Week – Easterns Training Camp (Day 4) with LaVar Arrington, Carlos Rogers, Clinton Portis, and Sean Taylor

In this funny clip, Carlos Rogers is seen pushing an Easterns employee to the ground after overhearing his bad customer service skills. Easterns does not encourage violence. These funny skits are just used to show people that Easterns takes customer service very seriously. Many car dealers will tell their customers “no” if they feel like they won’t be able to help them. That’s not what happens at Easterns! “At Eastern Motors, your job is your credit!” The ultimate message is that if you have a job then Easterns will get you in a vehicle despite your credit score or financial background. Easterns works with over 30 different bank lenders to ensure that customers can find one that fits their financial situation.

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02-24-17

Throwback Thursday Clip of the Week – Easterns Training Camp (Day 3) with LaVar Arrington, Carlos Rogers, Clinton Portis, and Sean Taylor

In this funny clip, Sean Taylor is seen tackling a car salesman. He then proceeds to stress the importance of customer care. At Eastern Motors (Easterns Automotive Group), the customers are the number one and top priority. It was truly refreshing to watch Sean Taylor in this clip because as most know he passed away back in 2007. Though the clip was funny, it was also informative about the Easterns brand. There isn’t much footage of Sean off the field so this is definitely a rare gem. We are sure that both fans of Sean Taylor and the Washington Redskins will fall in love with this skit. On behalf of Easterns Automotive Group, we continue to send our love, prayers, and condolences to the family, friends, and fans of Sean Taylor. As a company, Easterns will continue to praise his good work.

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