MidAtlantic Independent Automotive Dealers Association (IADA) recently named Robert Bassam’s company Easterns Automotive Group the 2019 Maryland Quality Dealer of the Year. This is such a prestigious honor! Many don’t know that Easterns started as just an idea Bassam had as a young man. He literally started from the bottom and worked his way up to where he is now with over 300 employees across 7 dealerships in DC, Maryland, and Virginia. Easterns is truly light years ahead of the car dealer competition due to the innovation at their corporate facility in Sterling, VA. Every day staff works to turnaround between 30-40 vehicles that are ready for sale. Employees at Easterns really work together as a team despite the department that they work in. They understand that the goal is to sell high quality vehicles.
Throughout the years, Easterns went through several changes due to the economy. In 2008, Easterns had 17 locations across the area and Bassam decided it was best to downsize. The goal was to have less dealerships but convert the remaining small dealerships into larger super centers in the right locations to command customers. The internet also played a huge role in the growth of Easterns. Easterns.com has over 1,000 vehicles that are available to all customers despite the specific location. For example, if a customer likes a vehicle at the Laurel, MD store but their nearest store is Temple Hills, MD Easterns staff will have the vehicle transferred free of cost. After their purchase, customers are able to leave reviews online based on their Easterns car buying experience. This also helps potential customers when deciding on a dealer because they will see that Easterns has a 4.9 out of 5 rating and specializes in providing excellent customer service.
Many know Easterns from the early 2000 jingle commercials that have featured players from the Washington Redskins, Washington Wizards, and Baltimore Ravens. These commercials still garner attention on social media and still often go viral to this day. However, Easterns has another audience that is familiar with their philanthropy in the community. Easterns works with both Fox 5 DC and WUSA 9 on segments that are geared to helping individuals or organizations in need. Recently, Easterns stepped up to the plate to donate $10,000 a week to two Loudoun County food banks until the end of the government shutdown. The shutdown left hundreds of thousands of federal workers furloughed without pay. Bassam always does his best to make sure Easterns is present in the community that has supported his brand for over 30 years.
Hello Washington Redskins fans! It feels great knowing that we are currently 1st in the NFC East. In honor of this great news, we thought it would only be right to share a new edition of Redskins Rides with you all presented by Easterns Automotive Group and the Washington Redskins. Both organizations caught up with Kelvin Thomas at Redskins Park in Ashburn, Virginia. Thomas is a sergeant in the United States Marine Corps from Richmond, Virginia. He has been a Redskins fan for his whole life and wanted a car to pay homage to his love for the team. Thomas is the proud owner of a 2011 Ford Crown Victoria that he turned into his every day car. This is the ultimate Redskins Ride because he got it wrapped with custom Redskins graphics. The wrap is extremely detailed showcasing images of players, Redskins logos, and even his Twitter name. One of the images on the car is the late Sean Taylor during his time playing for the Washington Redskins. Everything is so clear, well executed, and neatly positioned on the vehicle. It almost reminds you of a moving billboard. The 22 inch wheels really take his ride up a notch and give it a bold look. We have to thank Kelvin for his loyalty and support. Please stay tuned for more Redskins Rides in DC, Maryland, and Virginia community. Easterns and the Washington Redskins got you covered! HTTR
Welcome back to Easterns University! We hope that you all enjoyed seeing Ryan Kerrigan, Josh Norman, and Jamison Crowder welcome Alex Smith to the Washington Redskins and teach him a few things. In Class Two, we pick up right where we left off. Kerrigan leads the class by discussing the importance of Easterns and why the automotive division is so important to the DMV community. Easterns sells cars to the hard working men and women and DC, Maryland, and Virginia. The fact that Easterns always has 1,000 cars separates them from other car dealers. The only drawback of driving in this area is the crazy amount of traffic that commuters face every day. Norman takes over speaking by telling Smith about “the secret sauce” aka mumbo sauce. Crowder passed a bottle of mumbo sauce to Smith so he can take it him and try it out. Anyone from the DMV will tell you how important mumbo sauce is to the culture. It is a sauce that goes on everything from chicken to french fries and more. We look forward to sharing the rest of this segment with you all. More clips to come! Always remember – At Eastern Motors, your job is your credit!
Welcome to Easterns University! In this series of clips, our guys Josh Norman, Ryan Kerrigan, and Jamison Crowder of the Washington Redskins welcome Alex Smith to the DMV. They teach Smith a few things about the culture surrounding the area as well as the importance of Eastern Motors. Smith is the latest addition to the Redskins after being traded by the Kansas City Chiefs in early 2018. Class One of Easterns University starts by Norman breaking down the widely used DMV acronym for DC, Maryland, and Virginia. Kerrigan takes control of the class by explaining how Easterns has been a trusted car dealer in the area for over 30 years. All three of the guys gather around Smith and explain that he must learn about Go-Go music because it is so important to the culture. Crowder passes Smith a Chuck Brown CD and encourages him to do his homework because Chuck Brown is “The Godfather of Go-Go”. We look forward to sharing the rest of this segment with you all. More clips to come! Always remember – At Eastern Motors, your job is your credit!
Pay It Forward partners Fox 5 DC and Easterns Automotive Group (Eastern Motors) have been very busy lately paying it forward in the DMV community. They recently found out about a woman named Connie Gilmore who turned her own traumatic experience into a nonprofit organization to empower other women. In 2015, Gimore lost her husband unexpectedly which left her to be a widow. This not only was a shock but an unimaginable loss. Gilmore knew that there had to be women out there facing the same harsh reality. This is how she came up with the idea and formed her non-profit organization, Premature Widows. Gilmore made it her mission to help by creating a support group of widows. They have monthly events where all the women can come together and discuss their life, feelings, and personal struggles in a safe and comfortable place all while still having fun. The women are able to feel comfortable because they have all been through the same journey. There is complete respect and absolutely no judgment.
Through Premature Widows, Gilmore gives back and helps widows on a daily basis. Fox 5 DC an Easterns Automotive Group made it their quest to Pay It Forward to them this time since so much is done for others. Joel Bassam of Easterns donated $200 in gift cards to help with their next pizza party. In addition to that, Easterns will be paying for and sponsoring the rest of their monthly meet-ups in 2018. If you would like to learn more about Premature Widows and how you can help, please click here.
If you know someone in the DC, Maryland, and Virginia area that goes above and beyond the call and is worthy of being recognized, Click here to nominate them.
Watch the video to see the way everything unfolded.
Pay It Forward partners Fox 5 Dc and Easterns Automotive Group teamed up once again for a special cause. Both parties got wind of an amazing non-profit corporation in Montgomery County, Maryland that was and still is in need of some financial assistance. The mission of Hero Dogs, Inc. is to help our very own United States heroes (veterans) by providing service dogs to them free of charge. This directly affects veterans of the U.S. military and first responders suffering from disabilities. It’s nice to know that this corporation is doing such great work to help our nation’s heroes who have already been through and witnessed so much. Hero Dogs also assists patients that are in need at local hospitals.
Ultimately, nobody wants to be ill or in the hospital. Inova Loudoun Hospital has its very own Hero Dog named Jeremiah that works well with children and is specifically trained to work in hospitals and other healthcare facilities. Animals bring a sense of comfort to patients because they are so warm and affectionate. They bring out the joy patients need to realize that everything will be okay.
Fox 5 DC and Easterns Automotive Group just knew they had to help out once they heard about all the wonderful things they are doing to bring smiles to those in need. Joel Bassam of Easterns Automotive Group presented a $5,000 check to Hero Dogs to help the organization continue its amazing mission. Hero Dogs, Inc. is always looking for people to give whether it is monetary or hands on. Click here to learn more about Hero Dogs and how you too can volunteer or donate to this great cause.
If you know someone in the DC, Maryland, and Virginia area that goes above and beyond the call and is worthy of being recognized, Click here to nominate them.
We’re back with another Easterns Automotive Group (Eastern Motors) Throwback Thursday clip of the week. Eastern Motors is known for filming commercials with professional athletes, comedians, artists, and actors. In 2016, Maryland native and comedian Reese Waters was afforded the opportunity to star in his very own Eastern Motors commercial. Waters had the chance to sit down with Joel Bassam (Director of Marketing for Easterns) to learn more about the company and its impact on the people of DC, Maryland, and Virginia. Bassam gave him a tour of the Easterns corporate office and show room in Sterling, Virginia and Waters fell in love. He was one that grew up singing the Easterns jingle himself so this opportunity was a big deal for him. The two discussed the possibility of shooting a commercial on the spot and got right to work. The shoot was especially fun because Waters is a comedian so of course he brought the funny.
After the impromptu commercial shoot, Waters stopped by to visit Josh Norman of the Washington Redskins to get some critique on his Easterns commercial. Norman laughed and joked with Waters and yelled, “You sucked!” The two hit it off right away and began to chat it up. Just a few weeks prior, Norman filmed his very own Easterns commercial spots along with his teammates Ryan Kerrigan and Josh Norman.
Waters sat down with ESPN Sports Center to break down the culture of the Eastern Motors commercials and why they are so important. When Easterns first started doing commercials over 30 years ago, it was something done on a small scale for the community. Now, Easterns commercials are world-renowned to the pint that people in other countries know and sing along to the jingle.
It’s been a few weeks but we’re back to bring you another Easterns Automotive Group (Eastern Motors) Throwback Thursday clip of the Week. The past couple weeks have been rather busy yet fun filled. The Washington Capitals won the 2018 NHL Stanley Cup so that was super exciting for everyone in the DC, Maryland, and Virginia area (DMV). The Capitals held a parade on the National Mall that broke records and had over 100,000 people in attendance. We hope you all had an awesome 4th of July! As a company, Easterns celebrated 4th of July in style by throwing a summer party for all of their employees and friends/family. Please click here to see the pics in case you haven’t.
This week’s Throwback Thursday clip was filmed back in 2007 and features former Washington Redskins wide receiver, Antwaan Randle El. At first glance, the poor video quality stands out because technology has improved so much since when this was taped 11 years ago. Randle El played the role of a car salesman that was assisting a female customer. She knew what she wanted in a vehicle at first but her answer kept on changing. Randle El kept following her lead by showing her that he can help her get into any car that she wants. This fits right into Easterns’ main theme which happens to be quality customer service. Easterns serves and provides vehicles to the hard working men and women of DC, Maryland, and Virginia regardless of their credit status. Easterns has over 1,000 vehicles in stock at all times. Please visit www.easterns.com
As a staple in the DC, Maryland, and Virginia community, Easterns Automotive Group (Eastern Motors) is known for being a charitable organization that gives back. Usually Easterns tends to help out local people and organizations but this time their reach went overseas. The Firm Foundations Romania organization caught the attention of Director of Marketing at Easterns, Joel Bassam. This non profit is on a mission to transform the lives of disadvantaged Romanian children and families. They do this by providing physical and educational guidance and sharing the Gospel. No one should want to see any child suffering or in need of attention. All children need unconditional love and support in order to prosper, grow, and be successful in life despite their upbringing or financial status. Firm Foundations Romania is committed to providing educational opportunities for the youth and equipping them with the tools they need to serve others. Easterns made a donation of $500 but of our course there are numerous ways to help out that aren’t monetary. They are in search of short and long term volunteers. Donations such as clothing, hygiene products, and school supplies are welcome and appreciated. Please click here to find out how you can help.
Auto Remarketing just included Easterns Automotive Group (Eastern Motors) in their Top 100 Used Dealers Independent Edition for June 2018. This is a major milestone for Easterns because they only select the strongest used-car selling independent stores in the country. Dominion Dealer Solutions houses a division named Cross-Sell Reports that analyzes and collects information from state departments of motor vehicles. Anyone that is familiar with the automotive industry understands the level of prestige that comes from being mentioned on this list. We hope that this is just beginning of amazing things to come.
Easterns Automotive Group houses 6 various used car dealerships located throughout DC, Maryland, and Virginia. With over 1,000 always in stock, Easterns is your one stop shop if you are in search of a vehicle. Please visit www.easterns.com to learn more and follow Easterns on Social Media – Twitter, Facebook, and Instagram.
Special thanks to Auto Remarketing!
June is off to a great start! Last week, Easterns Automotive Group was joined by some players from the Washington Redskins to shoot a new commercial. Eastern Motors commercials at this point are renowned and celebrated across the world. Each year these commercials seem to take on a life of their own and get the people talking. Larry Michael, the Voice of the Redskins, came by to chat with the players about their experience filming with Easterns. He was joined by Josh Norman, Alex Smith, Ryan Kerrigan, and Jamison Crowder. However, this is not Norman’s and Kerrigan’s first rodeo. The two have been a part of the Easterns All Star team since 2016 along with Kirk Cousins before he got traded to the Minnesota Vikings. Smith and Crowder on the other hand are newbies. All of the guys were excited to shoot and had a fun time welcoming Smith to the DC, Maryland, and Virginia area. Let’s just say excited can’t even begin to describe how we feel going into the 2018 Redskins season. These guys are ready to win it all. This upcoming series of commercials just may be the best yet. Stay tuned for what is coming in the next few months. We’ll be bringing you the news first!
For exclusive Behind the Scenes photos from the shoot, please visit our Facebook by clicking here.
For years, Easterns Automotive Group (Eastern Motors) has been a generous organization that loves giving back to others and helping the people of the DC, Maryland, and Virginia community. Eastern Motors, founded by Robert Bassam, recently teamed up to donate to the Fairfax County Police Association (FCPA) in Virginia. The FCPA represents more than 1,000 police officers in Fairfax County, both active and retired. The mission of the FCPA is to reach common goals of both the men and women of the Fairfax County Police Department. With everything going on in this country involving police, it’s good to know that unity is at the core of this group. FCPA holds several events throughout the year to celebrate and bring the community together as one.
Donations play a large role in helping organizations like FCPA because it takes funds to continue making an impact. They also help provide benefits to police officers and support staff. It’s important to them that they continue to promote unity and bring people together during times of crisis. The lovely people of the FCPA do so much good for Fairfax County that the people of Easterns decided to make a $750 donation for their generous contributions to the community. If you would like to find out more about FCPA or make a donation of your own, click here.
Seasoned Settlers is a D.C.-based nonprofit organization that was created by Sweetz LaBamba. The organization provides entertainment and specialty entertainment for the youth as well as senior citizens. Whether it is range of motion, minute meditation, or reinforcing their therapeutic aspects, LaBamba knows the importance of helping others in the community. The live entertainment events hosted by Seasoned Settlers bring smiles to many faces all different ages and cultural backgrounds. The events are able to able to teach and inform as well as bring everyone attending together through music – the universal language. Seasoned Settlers hosts events at a variety of locations including schools, churches, universities, and various facilities. Through the organization, LaBamba has been able to open doors and provide unique volunteer opportunities for individuals looking to give back and make a difference in the community. However, in order to keep this great organization LaBamba needs donations from other members of the community. The donations would help Seasoned Setters get the supplies they need in order to continue providing entertainment.
Easterns Automotive Group heard about the great things that LaBamba is doing with Seasoned Setters and wanted to help out. LaBamba was in need additional supplies for her volunteers to fully execute the live events and provide exceptional quality. Easterns donated a Fender portable PA system, an HP laptop, and a Canon camera bundle. LaBamba, her incredible team, and students were so grateful for the items received that they decided to make Easterns a thank you video. Take a look below!
After being in business for over 30 years, Easterns can definitely attirubute majority of the success to having such amazing customers. They have always been a company that cares deeply about their customers as well as the opinions and feedback that they have regarding their visits. Easterns caught up with Charles Tyson of Fairfax, Virginia to discuss his most recent car buying experience. Tyson is currently a college student and a photographer for his school. When Tyson came to Easterns to purchase his vehicle, he was looking for a more practical vehicle to suit his college life. The Honda Civic ended up being his choice and he is absolutely thrilled about his decision. Tyson smiled from ear to ear during the sit down because this was his first time buying a vehicle. He did let us know how much he enjoyed the customer service that he received from the Easterns staff. It is very important that customers feel welcome when they arrive and throughout the entire car buying process. Tyson mentioned how much he loves the jingle commercials with the players of the Washington Redskins. On behalf of the Easterns staff, we must thank him for being such a great customer and a long time supporter of Easterns Automotive Group.
Easterns sells cars to the hard working men and women of the DMV area. For more, please visit www.easterns.com
** Avoid during treacherous winter storms if possible but if you must travel, proceed with caution.
When it comes to Americans, there isn’t much that separates those old and young besides their age. The age gap actually allows for different conversations and various perspectives to be shared. This is exactly what Anjali Patel from Manassas, Virginia set out to teach her own kids as well as other local children. Patel created a non-profit organization by the name of Seeing i2i that pairs young students with a group of seniors to converse, engage, and eventually be friends. This is all done with the help of technology. Fox 5 DC and Easterns Automotive Group teamed up to Pay It Forward to Patel and her incredible organization.
The idea to create the non-profit stemmed from Patel’s children enjoying the time that they spent with their grandparents. She knew then that their was something special about that bond that was appreciated by both parties. Patel took it upon herself to create a website to test out on her neighborhood. The kids that participated enjoyed talking to their elders and wanted to do it more. With the help of technology, kids who currently participate are able to Skype residents at the Holiday Retirement Manassas Senior Living at the Fairmont. The seniors have adapted to using Skype and actually enjoy it. They get to engage with people of different backgrounds and talk about all aspects of life and have fun during the process. All it really takes is a few minutes to make a person’s day.
Eaterns and Fox 5 DC came together to Pay It Forward to Patel and Seeing i2i by gifting them Amazon Fire tablets so that they will be able to continue communicating with the seniors via Skype. They also donated gift cards to help plan an upcoming party that can bring the two age groups together.
Easterns Automotive Group has partnered with FOX 5 DC to help honor people in the DC, Maryland, and Virginia community who go above and beyond the call. If you know someone worthy if being recognized, Click Here to nominate them.