It’s Thursday! This means it’s time for another Throwback Thursday Clip of the week presented by Easterns Automotive Group. Easterns is the premiere car dealer with 6 stores located conveniently throughout DC, Maryland, and Virginia. For this throwback clip, Easterns recruited NBA star Bradley Beal who is shooting guard for the Washington Wizards. Beal was widely accepted by residents of the DMV (DC, Maryland, and Virginia) area when he was drafted by the Wizards. The respect and love began to grow through Beal’s work ethic and skill on the basketball court. With his track record and proven success, it only made sense for Easterns to bring him on board to make an Easterns jingle commercial back in 2014. These jingle commercials give fans and consumers a chance to a chance to see some of their favorite celebrities and professional athletes in a different setting than they are used to. Beal was able to step out of his comfort zone and get into character and have some fun. He really made it his own with the hand gestures and silly movements. That’s what it is all about! We want to congratulate Beal for just playing in and winning his very first NBA All Star Game. He was on Team Lebron which beat Team Curry 148-145. Kudos to you, sir!
If you are from the DC, Maryland, and Virginia area than you most likely have heard the Easterns jingle at some point in your life. From television commercials to radio, Easterns Automotive Group has developed a huge following from their catchy jingle along with their infamous commercials and skits with celebrities, major athletes, and entertainers. This trend that was started by Easterns has been taken and flipped different ways by other brands, automotive companies, and businesses. It’s clear that Easterns impacted not only the DC metro area but also the world as a whole.
One of the most notable Easterns commercials is with Ray Lewis, Lavar Arrington, and Clinton Portis singing the jingle. This is the one that people still actively post and share via social media. There is a fascination that fans have with seeing their favorite macho NFL players singing such a humorous song. Some other notable guests Easterns got early on include Willis Mcgahee, DeAngelo Hall, and and Santana Moss. The Easterns roster goes on on and because so many NFL players found interest in wanting to participate. Carlos Rogers, Chris Cooley, and Antwaan Randle El are all former Washington Redskins now but have previously been apart of the ‘Eastern Motors’ movement. The list doesn’t stop there, Lavernaues Coles, Alfred Morris, and Brian Orakpo have also previously sang along to the infamous tune. The late Sean Taylor of the Redskins also had his fair share of Easterns fun during his time in the NFL. It’s a great way for fans to remember and honor the great person that he was. Today, Easterns has an All Star Team consisting of Kirk Cousins, Josh Norman, Ryan Kerrigan, and Jordan Reed, all current players of the Washington Redskins.
The NFL is not the only sports association to be associated with Easterns. Early on in his career, the company recruited Baltimore’s own, Carmelo Anthony. Bradley Beal of the Washington Wizards represented for the NBA and the DC metro area last year while staring in his very own Easterns jingle commercial. However, one commercial tends to stick out and that is the one of NHL hockey star, Alex Ovechkin. He is a pretty funny lighthearted guy so many people enjoyed his take on the Easterns jingle.
With the early success of the Easterns brand and overall popularity, the company thought it would be smart to keep the narrative the same but this time incorporate actors, comedians, and musicians. From a marketing standpoint, it is definitely smart to have something for each audience. One particular hilarious jingle commercial that stands out is the one including actor/comedian John Witherspoon, most known for his role on the hit show The Wayans Bros. Gilbert Gottfried and Kevin Pollak were two more guys that had a blast being a part of the jingle campaign. Another popular Easterns commercial was the one including
Fat Joe. He didn’t sing the jingle but he referenced his songs “Make It Rain” and “Lean Back” which were huge in pop culture at the time. Other notable Easterns guests include Harland Williams, Brandon Fobbs, and Guy Torre.
Here is the link to download the Easterns jingle. Take a stab at it and let us know what you come up with. Feel free to send us your version on social media @EasternMotors