The goal of most businesses is to provide great service to their customers. When you provide customers with top-notch service, they are more inclined to come back and even tell their friends and family. Word of mouth is extremely important and honestly the reason that many businesses are able to succeed.

Every business wants to be connected to their customers. Some just do not know how. In terms of the automotive industry, a company by the name of Dealer Rater has created the formula to do just that. Chip Grueter, the founder of Dealer Rater, noticed the void in the market for car dealerships reviews back in 2002.