September is Childhood Cancer Awareness Month and the American Cancer Society spreading knowledge about pediatric cancer in a major way. They created a virtual competition called The Little Dig where children will get down and dirty to raise money for pediatric cancer. Parents will upload photos and videos of their children playing in the dirt to social media using the hashtag #TheLittleDig2020. To support this initiative, Easterns Automotive Group and ABC7 WJLA-TV have made the choice to highlight this on the new edition of their Helping Hands segment. Easterns has vowed to donate $200 for every child that signs up for the The Little Dig.
ABC 7 caught up with Shaelyn Mullaney and her daughter Riley who is participating in the virtual competition. Mullaney lost her father earlier this year from cancer so this cause means a lot to her and her family. Riley is in second place already by raising $1,500. The Executive Director of the American Cancer Society, Tswana Sewell let ABC7 know that it has been fun raising money thus far. 12 kids have already signed up and raised a combined total of $6,000 which keeps growing. Even Sewell’s niece London is participating in the challenge to honor her mother who is currently undergoing treatment for breast cancer.
While chatting with Sewell, ABC7 surprised her with a video from Joel Bassam of Easterns Automotive Group. Bassam announced that he is committing $200 to every of one of their fundraisers throughout the rest of this. All of the people that have already joined and those that will join will receive a $200 head start. The competition ends September 30th so please click here to find out the official rules and how to enter. A total of 5 winners will be selected on October 1st – Most Money Raised, Most Individual Donations, Most Actively Involved on Social Media, Most Creative Dig, and Most Dirty. All winners will receive prizes and tickets to next year’s event called The Big Dig which will take place on September 21, 2021. If you have any questions, please contact Shiri Rozenberg - [email protected]
Watch the video to see how everything unfolded.
Helping Hands, powered by ABC 7 is always looking to help out people or organizations in need that are worthy of assistance. If you know someone that fits this description, please click here to nominate them.
YouTube Link – https://youtu.be/XtatX0idFPo